In Norway there is a huge debate going on about the female "happiness bloggers": The ones with the perfect snapshots from their homes, clean and smiling children, healthy and exciting food every day, not to forget the lunch boxes to school.
With heart shaped pieces of cucumber.
In different sections.
These bloggers have received criticism for - like photoshopped women on magazine covers - not showing life like it really is.
Like we all know it is.
They are being accused of creating unrealistic expectations, only serving to make women feel bad about their own lives, lives not captured in cream colored sofas.
The readers feel they should make more food with green things (extra-terrestrial?), should bake more often (like me), or maybe should get a divorce to move things around in life.
Nothing wrong with this lunchbox, ey? People have survived on bread and cheese for centuries. I bet Einstein had this for lunch!
I avoid them like the plague since I know I can be affected: I once ordered a book about superfood, after reading about how brilliant and healthy children become from it. The book made me feel inadequate, power-less and certainly not super.
So I sent it back the next day.
That, on the other hand, made me feel liberated and awesome!
Are female bloggers apparently doing nothing but pounder around the house moving cushions for perfect camera angles - hence reinforcing the increase of post natal depression in the west?
The profound, funny, ironic and interesting bloggers can be difficult to spot through the cupcake frosting. Luckily I've found them, which makes my life on the internet interesting, and many of these are my readers too!
Taking out all the content of the cupboard and spread it on the floor. Any learning outcome at all? No idea. But I get to drink my coffee.
What a rant. So this is what getting up at five am every day takes you after a while.
What do you think? Do you feel intimidated by the "happiness-bloggers", or do you just skip reading them?